Buffalo-based independent hip-hop label Deep Thinka Records has been a leading local institution since 1997 for discovering forward-thinking, inspiring MC’s dedicated to furthering the eclectic, socially conscious tradition of the genre. The label’s current roster boasts some of the city’s finest rap talent with artists like Mad Dukez, Billy Drease Williams, Chuckie Campbell, and Tanya Morgan each bringing a unique vision to the Deep Thinka camp. Tonight, Duke’s on Allen will host a hip-hop showcase for Herd Fest curated by the Deep Thinka crew, who have brought together the most exciting local rap talent, including members of prolific collectives EVC and Koolie High.
Rapper Toneyboi of Koolie High, whose video for his latest single “Guacaroni & Cheese” was featured here at buffaBLOG earlier this week, will host tonight’s event. The MC is set to release his latest album, Leaders of the New Kool this summer featuring abstract production and the artist’s signature gritty, fiery flow. Handling the beats tonight is EVC member and the always productive instrumental hip hop producer Cove, whose soulful, jazzy soundscapes and interesting sample choices will make for a progressive vibe.
Also set to perform live are collective Prime Example, futuristic lyricist Dr. Ooo, Deep Thinka MC Mad Dukez, Radarada’s WZA, Truey V, and Short Moscato. The showcase opens at 9pm. Admission is $5