Beach Goth. Another bizarrely-but-accurately named genre (see: chillwave, math rock, crunkcore) to describe the next big thing? It's actually the self-coined term used by The Growlers to describe their signature mix of psychedelia and 60's rock. The band has an original style of recording and performing called "bent sound." This apporach allows The Growlers the opportunity to "bend sound in ways that only drugs can." It could be their use of high-tech recording equipment to record their low-fi groove, or perhaps just their effects-laden, spaced out vocals... but somewhere along the way, The Growlers stumbled upon a signature sound. It's an impossible, but very tangible mix of surf, pop, and even a bit of country. Some would describe The Growlers as "groovy," others might call it... trippy.
Buffalo grime-rockers (another oddly-named, but great genre) The Merchants, featuring buffaBLOG writer Steven Gordon, will also be playing this evening. Denny and the Jets round out tonight's solid lineup - you can catch them at Mohawk Place at 7:00pm, tickets are $12 in advance and $14 at the door.